Product Engineer shipping apps and writing honestly about what works and what doesn't.https://www.leticiabuilds.com/https://www.leticiabuilds.com/writing/in-my-previous-attempts-i-started-with-the-app-this-time-im-starting-with-the-problem/https://www.leticiabuilds.com/writing/in-my-previous-attempts-i-started-with-the-app-this-time-im-starting-with-the-problem/How I shifted from ideas to problems, found my ICP, and started validating a product for dog-owning couples.Tue, 21 Jul 2026 00:00:00 GMThttps://www.leticiabuilds.com/pt/writing/in-my-previous-attempts-i-started-with-the-app-this-time-im-starting-with-the-problem/https://www.leticiabuilds.com/pt/writing/in-my-previous-attempts-i-started-with-the-app-this-time-im-starting-with-the-problem/Como mudei o foco de ideias para problemas, encontrei meu ICP e comecei a validar um produto para casais com cachorros.Tue, 21 Jul 2026 00:00:00 GMThttps://www.leticiabuilds.com/writing/two-apps-zero-revenue-and-everything-i-learned-from-it/https://www.leticiabuilds.com/writing/two-apps-zero-revenue-and-everything-i-learned-from-it/Everything that went wrong, and what stuck, after two apps that didn't make it.Mon, 13 Jul 2026 00:00:00 GMThttps://www.leticiabuilds.com/pt/writing/two-apps-zero-revenue-and-everything-i-learned-from-it/https://www.leticiabuilds.com/pt/writing/two-apps-zero-revenue-and-everything-i-learned-from-it/Tudo que deu errado e o que ficou depois de dois apps que não foram pra frente.Mon, 13 Jul 2026 00:00:00 GMThttps://www.leticiabuilds.com/projects/project-2/https://www.leticiabuilds.com/projects/project-2/Minimal portfolio and blog build with astro and no frameworks.Tue, 26 Mar 2024 00:00:00 GMThttps://www.leticiabuilds.com/projects/project-1/https://www.leticiabuilds.com/projects/project-1/Portfolio and blog build with astro.Mon, 18 Mar 2024 00:00:00 GMT