---
title: "Writing"
description: "A collection of articles on topics I am passionate about."
locale: "en"
url: "/writing/index.md"
---

# Writing

> A collection of articles on topics I am passionate about.

- Language: en

- Markdown URL: /writing/index.md

## 2026
- [Two months without posting: two launches, LinkedIn, and two weeks in SF](/writing/two-months-without-posting-two-launches-linkedin-and-two-weeks-in-sf.md) — I went two months without posting. In that time I launched the new Play and Studio at Moises, started writing on LinkedIn, and spent two weeks in SF. (2026-10-31)
- [I tested my app in NYC and came back with a completely different product vision](/writing/i-tested-my-app-in-nyc-and-came-back-with-a-completely-different-product-vision.md) — I used Savor for a full week in NYC and came back knowing exactly what to build. (2026-08-24)
- [Savor: now I have a name, a plan, and a trip to validate](/writing/savor-now-i-have-a-name-a-plan-and-a-trip-to-validate.md) — I validated a food niche, chose the name Savor, planned a three-phase MVP, and I'm testing it all in NYC and Toronto. (2026-08-06)
- [Invalidating an idea is also progress](/writing/invalidating-an-idea-is-also-progress.md) — This time I invalidated before coding. The interviews showed the pain existed, but wasn't strong enough. (2026-07-28)
- [In my previous attempts I started with the app. This time I'm starting with the problem.](/writing/in-my-previous-attempts-i-started-with-the-app-this-time-im-starting-with-the-problem.md) — How I shifted from ideas to problems, found my ICP, and started validating a product for dog-owning couples. (2026-07-21)
- [Two apps, zero revenue, and everything I learned from it](/writing/two-apps-zero-revenue-and-everything-i-learned-from-it.md) — Everything that went wrong, and what stuck, after two apps that didn't make it. (2026-07-13)