---
title: "leticiabuilds.com"
description: "Letícia Alexandre (leticiabuilds) — Senior Product Engineer at Moises AI. Shipping apps and writing honestly about what works and what doesn't."
locale: "en"
url: "/index.md"
---

# leticiabuilds.com

## Letícia Alexandre

I'm Letícia Alexandre (leticiabuilds), a Senior Product Engineer who ships apps, makes product decisions, and writes honestly about what works and what doesn't. This site is the public home for my writing, work, and experiments.

Working at Moises during the day, building my own things and learning in public the rest of the time.

## Writing

- [I tested my app in NYC and came back with a completely different product vision](/writing/i-tested-my-app-in-nyc-and-came-back-with-a-completely-different-product-vision.md) — I used Savor for a full week in NYC and came back knowing exactly what to build. (2026-08-24)
- [Savor: now I have a name, a plan, and a trip to validate](/writing/savor-now-i-have-a-name-a-plan-and-a-trip-to-validate.md) — I validated a food niche, chose the name Savor, planned a three-phase MVP, and I'm testing it all in NYC and Toronto. (2026-08-06)
- [Invalidating an idea is also progress](/writing/invalidating-an-idea-is-also-progress.md) — This time I invalidated before coding. The interviews showed the pain existed, but wasn't strong enough. (2026-07-28)

## Let's Connect

If you want to talk product, engineering, or just say hi, find me on social or drop me an email.

- twitter: https://x.com/leticiabuilds
- github: https://github.com/leticiabuilds
- linkedin: https://www.linkedin.com/in/leticia-alexandre/

- email: mailto:hi@leticiabuilds.com

- Markdown URL: /index.md