Shipping products.
Learning in public.

I'm Letícia, a Product Engineer who ships apps, makes product decisions, and writes honestly about what works and what doesn't.

Working at Moises during the day, building my own things and learning in public the rest of the time.

Writing

Invalidating an idea is also progress

This time I invalidated before coding. The interviews showed the pain existed, but wasn't strong enough.
In my previous attempts I started with the app. This time I'm starting with the problem.

How I shifted from ideas to problems, found my ICP, and started validating a product for dog-owning couples.
Two apps, zero revenue, and everything I learned from it

Everything that went wrong, and what stuck, after two apps that didn't make it.

Let's Connect

If you want to talk product, engineering, or just say hi, find me on social or drop me an email.

twitter (opens in a new tab) github (opens in a new tab) linkedin (opens in a new tab) hi@leticiabuilds.com