Writing
2026
- Two months without posting: two launches, LinkedIn, and two weeks in SFI went two months without posting. In that time I launched the new Play and Studio at Moises, started writing on LinkedIn, and spent two weeks in SF.
- I tested my app in NYC and came back with a completely different product visionI used Savor for a full week in NYC and came back knowing exactly what to build.
- Savor: now I have a name, a plan, and a trip to validateI validated a food niche, chose the name Savor, planned a three-phase MVP, and I'm testing it all in NYC and Toronto.
- Invalidating an idea is also progressThis time I invalidated before coding. The interviews showed the pain existed, but wasn't strong enough.
- In my previous attempts I started with the app. This time I'm starting with the problem.How I shifted from ideas to problems, found my ICP, and started validating a product for dog-owning couples.
- Two apps, zero revenue, and everything I learned from itEverything that went wrong, and what stuck, after two apps that didn't make it.